Post by account_disabled on Feb 21, 2024 19:41:01 GMT -8
These two terms of online marketing cannot be equated. Not even if it might be an option at first. like “duplicate content”, is not about identical or copied web content that, as a result of its duplication, is optimized for the same keyword. There are two or more completely different texts. This is how keyword cannibalism is created Keyword cannibalization is essentially caused by carelessness or simple ignorance on the part of the website operator. The former is especially the case if the website is growing or has already existed for a long time.
Then, by publishing new texts or expanding the page content, subpages with identical keywords often arise without taking the existing texts into account. Bad rankingCell Phone Number List due to keyword cannibalism? But what are the consequences of over-optimization? In this context we speak of the “relevance problem”. The search engine no longer recognizes which website is actually relevant for a keyword or is unable to explicitly assign the keyword to a URL. As a result, the search engine declares the affected pages to be competitors.
This can lead to a frequent change of position in the results pages of the search engine. An unwanted double placement can also be the result of this. In the worst case scenario, Google evaluates a “wrong,” possibly outdated URL as more relevant and gives it a better ranking. All three cases often have fatal effects on usability and conversion rate by slowing down or even stopping the conversion path.
Then, by publishing new texts or expanding the page content, subpages with identical keywords often arise without taking the existing texts into account. Bad rankingCell Phone Number List due to keyword cannibalism? But what are the consequences of over-optimization? In this context we speak of the “relevance problem”. The search engine no longer recognizes which website is actually relevant for a keyword or is unable to explicitly assign the keyword to a URL. As a result, the search engine declares the affected pages to be competitors.
This can lead to a frequent change of position in the results pages of the search engine. An unwanted double placement can also be the result of this. In the worst case scenario, Google evaluates a “wrong,” possibly outdated URL as more relevant and gives it a better ranking. All three cases often have fatal effects on usability and conversion rate by slowing down or even stopping the conversion path.